It's common knowledge that you want to graduate your broad matches to exact matches, but sometimes, it seems like Amazon favors broad matches. Could there be a PPC conspiracy right under our noses? Get out your tin foil hats, because we're getting to the bottom of this.  
Elizabeth Greene from Junglr is our guest co-host as we talk about what to do when Amazon favors your broad match over your exact match.  
We'll see you in The Badger Den!  
Highlights:  
1:05 Intro 
4:55 The Exact Match Conspiracy Theory 
6:17 Elizabeth’s Broad Match Story 
14:25 Does Amazon Favor Broad Match? 
15:44 What to do When Exact Match Doesn’t Land  
24:45 Bid Optimization 
30:06 The Art of PPC 
31:42 Using Negatives 
33:15 Explaining to Clients 
40:23 Closing Thoughts   
Links & Resources 
All our episodes and show notes are available at https://www.adbadger.com/podcast



 
Ad Badger Version 2: https://www.adbadger.com/pricing/



 
Junglr: https://www.junglr.com/ 
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ  
Host and Executive Producer: Michael Erickson Facchin 
Senior Producer: Nancy Lili Gonzalez 
Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) 
Graphic Designer: Emma Walker 
Content Writer: Vincent Gulliver

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