Amazon unleashed two new Sponsored Brands reports not too long ago, and being the data junkies we are, we couldn’t be happier. After poking around them for a while, we’ve emerged with insight on what these new reports have to offer and how you can use them to analyze your Amazon PPC performance and make key optimization decisions.
This is the first episode of a miniseries featuring the incomparable Brent Zahradnik, Amazon PPC extraordinaire and founder of AMZ Pathfinder.
We’ll see you in The Badger Den!

Highlights
1:05 Intro
7:37 Search Term Impression Share report
26:21 Search Term Impression Rank
32:38 Brand Category Benchmark report
47:45 Concluding Thoughts

Links & Resources
All our episodes and show notes are available at https://www.adbadger.com/podcast
Ad Badger Version 2: https://www.adbadger.com/pricing/
AMZ Pathfinder: https://www.amzpathfinder.com/
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio editor: Pedro Moreno
Graphic Designer: Emma Walker
Content Writer: Vincent Gulliver

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