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Nano, Micro, Macro & More: Breaking Down Influencer Categories & Strategic Uses For Brands

Nano, Micro, Macro & More: Breaking Down Influencer Categories & Strategic Uses For Brands

FromBrand Meet Creator


Nano, Micro, Macro & More: Breaking Down Influencer Categories & Strategic Uses For Brands

FromBrand Meet Creator

ratings:
Length:
37 minutes
Released:
Aug 30, 2022
Format:
Podcast episode

Description

Instagram Creators can be broken into groups by follower count, but it’s hotly debated as to what those categories are truly defined as. Join us as we break down the categories, pricing and brand uses for each group of Instagram influencer.Timestamps:
[0:54] If you like it, like it.
[3:36] Influencer levels.
[5:44] Nano influencer. 
[6:27] Micro influencer.
[9:11] Mid-tier influencers.
[13:52] Macro influencers. 
[16:28] Casting micros.
[20:23] As an influencer, you are also a small business owner.
[25:57] Casting midtier.
[31:26] Casting macro.
[34:29] Takeaways.
--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Released:
Aug 30, 2022
Format:
Podcast episode

Titles in the series (100)

Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media. After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves. Sonia Elyss, a modern marketing consultant and #internetcheerleader with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career. Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want. As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space. So pull up a chair and grab a notebook … it's time to shed some light on this industry.