Vie Athletics is a POWERHOUSE in Washington State -- it's a female only strength training facility that has a captivating culture and a cult-like community. They've already taken over this state by opening gyms in Seattle, Gig Harbor, Tacoma, Puyallup, South Hill, and Bonney Lake... And now, they're expanding OUT of the state by opening their first out-of-state gym in Chandler, Arizona.
But there's more to this story because the founder and owner of the gym, Amber French, is the mastermind behind this company who has simply created something unique, special, and unbelievably powerful. Which is why we wanted to get her on the show, so that she could share her journey with us and teach us what it took for a female entrepreneur to create something so powerful.
You can find all that Vie Athletics has to offer by heading to their site: https://vieathletics.com/ OR following them on instagram @vieathletics
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Timestamps:
(7:05) - VIE Locations
(10:50) - Limiting Class Sizes To Tailor The Customer Experience
(14:20) - Knowing Your Brand And Who You Are
(17:05) - Meaning Behind VIE Athletics
(18:00) - Reason For Starting Female Only Gym
(22:30) - Evolution Of Woman Exercising
(25:15) - Male vs Female Training Programming
(28:15) - Functional Bodybuilding
(31:30) - Performance Elements Within VIE Athletics
(34:35)- Alternatives To Personal Records
(39:40) - Lead By Example To Create A Culture
(43:15) - Creating Brand Longevity
(44:45) - Building VIE While Raising A Family
(45:50) - Facing Fears Of Being An Entrepreneur
(48:30) - Being Confident and Following Your Calling
(52:45) - Steps In Building A Business
(56:15) - Not Sacrificing Quality for Quantity
(57:25) - Always Being The Center Of The Business Hierarchy
(1:01:35) - Speaking What You Want Into Existence
(1:03:02) - Amber’s BIG Vision
(1:12:35) - Where You Can Find Amber And All Over VIE Content
(1:15:30) - Advice For Young Entrepreneurs
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Cody McBroom Has Also Been Featured On: Huffington Post, Bodybuilding.com, The PTDC,
Dr. John Rusin, Muscle For Life, Barbel