What is t-shirt video publishing schedule?… On today’s episode Russell realizes why other marketers wear white shirts every single day. He also talks about why he hasn’t worn white shirts in the past, but why now he might consider it. Here are 3 cool things to hear in this episode: Why Russell has to go buy all new clothes for Funnel Hacking Live. How if you watch enough videos of Russell you will know his shirt rotation. And why Russell is considering wearing boring dress shirts every single day. So listen below to hear about Russell’s t-shirt drama and learn which of Russell’s shirts are his favorites. ---Transcript--- Hey everyone, good morning and welcome to Marketing In Your Car.  Alright, so we are on the way to the office as usual. I had a thought.  I think I figured out why people wear slacks and a white shirt, finally. It took me a long time to figure it out. Yesterday, for example, we had 4 of our Clickfunnels certified consultants, who are just crushing it, come in and we filmed their stories; which are really inspiring. One of them is doing over a million bucks a year from what he got in the certification program; which is crazy inspiring because it was 8 months ago. One of them is a stay at home mom.  She’s got 12 full time clients now paying her between 1200 and 2500 bucks a month which is super cool.  One is a network marketing guy who was struggling with network marketing and now he’s doing this and just crushing it.  Another one is Donna. She’s a graphic designer. She went to the certification program. She doesn’t just sell them graphic design now, now it’s funnel building.  She’s able to 10x what she charged each of her clients.  It’s really fun hearing all of that. I was going to go meet them and I had to pick my wardrobe. I was going through all my stuff and I’m like, “I’ve worn this shirt at two different events and I’ve probably filmed 12 videos in it. And this shirt I’ve worn to three events and I’ve probably filmed 15 videos in. Everything single thing of clothing I have I can remember multiple, like 5 to 10 videos that I’ve worn it in. I don’t have a ton of clothes. But my wife is always mad at me because I always go buy more clothes. I’m like you don’t understand because I make a video and that video is out there forever and everyone has seen that thing. And it’s funny because I’ll go to an event and I’ll have a shirt on and people will be like, “Hey I saw that shirt in whatever.” And people will say stuff like that.  And I don’t typically wear a white shirt and a tie, or a white shirt and a sports jacket or whatever.  I just wear t-shirts or I wear button up shirts like that.  But the problem is when you wear something like that’s got color or flare or whatever you want to call it, or it’s a t-shirt with a funny saying. After you’ve worn it once, then it’s in stone on a video. You can’t wear it again. For Funnel Hacking Live, I have to get all new shirts, because everything I’ve worn, a percentage of the audience has seen me wear before and its awkward because their like, “Does Russell wear that shirt every day? I thought he was successful.” It’s like this horrible thing. I was thinking about my friend, Ryan Deiss, he does his events and videos and he always has a white shirt and a suit jacket on. I used to think he’s trying to be all business-y, which is the anti of me, but now I kind of get it. If he wears a white shirt and jacket, people just assume you have on a new white shirt every time, but it could be the same shirt. He can wear the same shirt every day, for the last ten years and nobody would know, because it’s a white shirt.  And people assume, “oh if you’ve got a white shirt and tie, you’re a business person and you’ve probably got like 50 of them and they’re all dry-cleaned every single day. For all we know, Ryan’s wearing a shirt and no pants.  Or it’s the same shirt and he never washes, he goes to the office and he’s just got one hanging up there, throws it on and boom, does a video,