On today’s episode we get to hear the final portion of Russell’s presentation at Dream 100 Con. Here are some of the awesome things in this final piece: Hear as Russell goes into detail on how to dream 100 several different platform choices. Find out why you need to pick just one platform to obsess over at first, instead of trying to do all of them. And Find out how Brian Dean at Backlinko.com does SEO using the dream 100 as well, even though that’s not what he calls it. So listen here to have everything you need to know about dream 100 from the final episode dedicated to Russell’s presentation at Dana Derricks Dream 100 Con. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the third and final part of my presentation at Dream 100 Con. I hope you’ve been enjoying so far. If you’re just jumping in right now, go back and listen to episode one and two, this is all part of 90 minute presentation I gave at Dana Derricks Dream 100 Con where I was going into the Dream 100 and how it works inside of your business. It is the foundation for all traffic. It’s the foundation for how we grow and how we scale companies. It’s the foundation for everything. And it also happens to be the first two chapters of the new Traffic Secrets book. I hope you guys are getting some anticipation and excitement for the book that will be coming out next year. It’s going to go deep into this stuff, but this is a really good foundation to help you guys understand how the Dream 100 works, and how it fits in context with the other platforms and ad networks, and everything like that. Without any further ado, I’m going to jump into the third part of this presentation from Dana Derricks’ Dream 100 Con. I hope you enjoy it, and I’ll see you guys after the intro. Alright, so now that you kind of have that context, I want to talk about, I want to go into these channels here and talk about growing these different channels. Each channel, when you start going through these you have to understand each channel is a little bit different, the way that they all work. So the first one is Facebook, we’ll talk about that. So Facebook for me is closest to like a talk show. It’s interesting, when you look at when new movies come out…in fact, it’s going to be fun, as we go through all these I want you guys thinking about this. All of us see these things every single day, but if you start seeing what’s happening in the real world and see how it correlates with what we’re doing today, it should get you really, really excited. So when the Expert Secrets book was coming out we’re trying to figure out, how do we launch this thing? How do we get it out there to the whole world? And one night I was watching late night TV, I can’t remember what show it was or whatever, I can’t remember what actor. But basically there was a movie coming out and the actor was on the show, let’s say it’s Ben Affleck. So Ben Affleck was on Jimmy Kimmel talking about the movie, they show a little clip of it, and then boom. Then Ben Affleck went to the Today Show and then Good Morning America, and this does this circuit and hits all the different talk shows talking about the movie and then that Friday the film goes live and they sell a ton of tickets. So what does Hollywood do? They do the same thing. They go and find a distribution channel, they get this person in front of all of it, and they do two things, number one, they work their way in. They get Ben Affleck, or whoever the celebrity is in the movie, to get on the show and actually talk about the show, so they work their way in. But they also go and buy their way in, okay. During the break there’s all sorts of commercials for the show as well. So they’re buying their way in, they’re working their way in, in front of core audiences. They know we’re going to buy the movie to get all the hype and buzz. And then they go and people show up to the movie and hopefully it’s a big blockbuster. So I’m watching this and I see this whole thing happ