One of the top marketing guru’s in the history of planet earth called me today and offered me this… On this episode Russell talks about receiving a call from Jay Abraham and what he learned from him over the years. Here are some cool things to listen for in this episode: How Russell is using what he learned from Jay Abraham in Clickfunnels. And what it was like to talk to Jay Abraham on the phone and how he talked Russell into taking his family to the UK. So listen Below to find out how Russell got a free trip to the UK. ---Transcript--- Hey everyone. I am really excited. First, I’ve got to give you some intro music… All right. Welcome to the Marketing In Your Car Podcast. If you’re a first time listener, this is probably not going to make much sense to you, but if you are a faithful, I’m excited and I just want to talk to you guys because you are my people. You listen, you care, and something cool happened to me over the last 24 hours. If you were to ask: “Who were the top two marketing consultants on planet earth?” Not like new internet dues like me. Marketing direct response dudes. There’s two that are in my mind are the guys. Can you guys guess? I’ll give you a hint. One of them wrote the forward to my book. Yes, you’re right, Dan Kennedy, that’s kind of cool. Who’s the other one? Who’s the other person who I would put up in the top two of all time, of the history of the world, I think even more so than a lot of the big names who have passed on? The second person is Jay Abraham. How many of you guys guessed Jay Abraham? I’m sure some of you guys did. I have been a huge Jay Abraham fan for pretty much my entire marketing career. When I first got started, someone wanted me to promote one of his products. They sent me this huge box of Jay Abraham stuff. If I was to buy all that stuff, it would have been probably 10, 15 grand. I had it all and I went through it all, and it was amazing, just amazing stuff. Because I have been a fan for a long time. In fact, I look at ClickFunnels, one of the core principles of our growth right now. I learned from Jay Abraham. This is what he talked about was, he says there are only three ways to grow a business. Number one is get new customers. Number two is get those customers to spend more money. Number three, get them to buy more often. Only three ways to grow a business. You can’t do it any other way. To grow your company, it’s got to be one of those three ways. More customers, get those customers to buy more, and get those customers to buy more often, or spend more, and to buy more often. There you go. That’s huge. ClickFunnel’s goal of year one was customer acquisition, which is the first way to grow a business. For year number two is ascension. We are trying to get all of our customers to spend more money. We’re trying to get everyone to extend from a $97 a month level to a $300 a month level. That’s why we gave Actionetics and BackPack and made this thing amazing because we want people ascend and to upgrade. We’re focusing on growth strategy number two from Jay Abraham this whole year. That’s my number one focus this year is ascension so you guys will start seeing that a lot. There you go. Even today, we are talking Jay Abraham, and quoting him, and implementing what I learned from him all those years ago. The guy is a legend and just amazing. I get a call from Rich Schefren. He’s like, “Hey man, Jay Abraham wants to talk to you.” I’m like, “All right.” He’s like, “Here’s his number. Text him and set up a time to call.” I’m like, “Okay.” I text Jay Abraham. I’m freaking out. This is like texting Michael Jordan if you’re a basketball player. I text Jay Abraham trying to act cool. I’m like, “Hey Jay, Rich told me to give you a call. Let me know when’s good.” He’s like, “Call me right now.” I call him up super nervous, but I’m trying to be all cool Russell. I’m being all cool and we’re talking and he said, “Hey, we never met in person. Right?” I’m like, “No, I’ve been to some of your eve