A very simple process, to double or triple how much you achieve every two weeks… ---Transcript--- Good morning everyone, this is Russell. I want to welcome you to another beautiful day. Welcome to the Marketing in your Car podcast. It’s nine o’clock in the morning. I’ve actually been up for four hours already. The reason why is kind of fun. There’s this dude I’ve been watching for the last two years named Carl White, someone I’ve been really impressed with but I’ve never had a chance to get to know him. He doesn’t know this yet, but one of the main reasons why, probably one of the top three reasons why I joined Ryan Deiss and Perry Belcher’s mastermind group was I wanted to get to know Carl. We had our first meeting a month ago. Carl was there. It was kind of funny. When we began the meeting, everyone had to talk about the one main thing they’re trying to get from this. I said, “I’m trying to make more money without increasing any employees, staff, or overhead.” Everyone laughed. Carl came over to me afterwards and said, “What you said was dead on. Everyone laughed at you but you’re the one who is thinking the right way. How do you make more money without increasing your costs?” We hit it off then and went to lunch. We talked about some stuff and was really impressed with him and what he’s doing. At the end of it, we started talking and he brought up, “Hey, how would you like to be my accountability partner?” I was like, “How does that work?” He said, “This is how it works. You write me a check for $2000. I write you a check for $2000. It’s got to be a personal check, not a business check because it needs to hurt. We’ll keep that. Every two weeks, we do a meeting for about an hour. We set goals, the next two weeks, I’m going to do this, this, and this. Then we go out there and do it. Two weeks later, we meet back again. If you didn’t reach your goals, then I get to cash your check. If I didn’t reach my goals, then you get to cash my checks.” We got this thing on the line where we’re basically holding each other accountable and it’s tied to cash. I was like, “That sounds like fun, let’s do it.” We did our first one two weeks ago. It’s kind of cool. We got to know each other a little bit and said, “Okay, two weeks from now, this is what I want to accomplish.” We’re  very careful not to set goals that were tied to things outside of our control like, “I’m going to make $100,000,” an income goal, a leads goal, or something that no matter how hard we work, it might not be dependent upon us but to do steps goals. For me, it was, “I’m going to have this new funnel completed.” This week, my big one is going to be building out a commission structure for our traffic team and getting them motivated. You pick very specific things that you either do or you don’t. I had mine. He has his. That’s kind of what happened. Today, we had our little check-up. It was good. It was painful a little bit. I had reached all my goals, and then some of the other ones that I had set last week which had to do a lot more with one thing that Carl is good at but I’m not is saving money and building up your wealth, all those types of things. He’s trying to push me. I told him, “Of all my issues, we can drive traffic, make sales and make money but I want to learn how to make it so that when I’m done with this game or this business, I have money in the bank and money for my posterity.” That’s what he’s been coaching me through a lot is that, getting set up all these different investment vehicles, putting away a certain percentage and all these things. There’s one thing I don’t really want to do, I’m not going to lie but he keeps pushing me towards it. Two weeks from now, I have to have it done or else he’s going to charge me two grand, which is setting up a separate bank account and putting 25% of my income into that that’s untouchable. I can’t touch it to buy a house, I can’t touch it to do anything. It’s just to have, to save and to be able to have for whatever c