In the third instalment of the Conversion Optimisation series, I used two sites to get feedback on our Databrill PPC Management company. This produced a huge amount of insights to put a Conversion Rate Optismisation plan in place, to dial in our landing page efforts. This is designed to cut waste on blind ad spend and giving our target Avatar everything they want with lower barriers to entry. Qualitative Research Qualitative data is defined as non-numerical data, such as text, video, photographs or audio recordings. This type of data can be collected using diary accounts or in-depth interviews, and analysed using grounded theory or thematic analysis. Sites used in this session https://www.databrill.com/ https://fivesecondtest.com/ https://www.pickfu.com/