It’s time to Lead With Your Brand…New Year!
It’s week 5 of the #LeadWithYourBrandChallenge! Each week, Jayzen is breaking down the Lead With Your Brandtm system into its five steps. This week, the Challenge is focused on Step Four: Keep Up Your Image.
The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the choices you make every single day. Take those brand attributes and peel the layers back. Great brands think about their brand filter. Create your formula that determines the way that you dress, the way that you maintain your office space, and most importantly, the way you create you create your signature projects.
Log onto LeadWithYourBrand (dot) com and click through for your free downloadable worksheet!
This week, he is excited to welcome Keesha Boyd to the show. Keesha leads content strategy across all Comcast platforms centering Black, Latino, Asian American and international audiences. Her role involves every facet of the distribution business including content acquisition, editorial, programming, consumer engagement, development, innovation, marketing, partnerships, and production.
Guest Bio
Keesha Boyd
Executive Director for Multicultural Video and Entertainment
Comcast NBCU
Keesha leads content strategy across all Comcast platforms centering Black, Latino, Asian American and international audiences. Her role involves every facet of the distribution business including content acquisition, editorial, programming, consumer engagement, development, innovation, marketing, partnerships, and production.
As a seasoned and culturally-fluent media executive, Keesha does more than balance budgets. She is deeply passionate about providing economic equity for underrepresented content creators and pioneering new ways to amplify stories reflective of communities of color. Keesha is the key player behind several first-of-its-kind content destinations engaging Black viewers, including the launch of two Black-owned linear networks and, most notably, Comcast’s first ad-supported video service known as the Black Experience channel on Xfinity.
Keesha is a proven and purpose-driven leader who has held several progressive roles at notable Fortune 500 companies Ryder Transportation and McDonald's Corporation. She holds a B.A. from Emory University and two Master’s degrees from Columbia University with a focus on organizational behavior as well as race, culture and cultural identity. Her diverse background makes her uniquely-equipped to drive measurable results among the teams she leads and the game-changing work they produce.
When Keesha is not on the corporate stage, she enjoys watching movies, listening to hip-hop, indulging in self-care and healing practices, mentoring young women and coaching professionals on how to navigate corporate America. She is also a member of Delta Sigma Theta Sorority, Incorporated and co-chairs the Technology Committee of The Links, Incorporated, Philadelphia Chapter, one of the nation’s oldest and largest volunteer service organizations.
Links
To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com
To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com