When your audience calls your ad a fake, what is the solution? A low-budget iPhone video? For VKTRY Gear, the answer was absolutely YES! 100 million video views later, the brand is in a strong position with a great brand, raving reviews, and a product that works.In this episode, Matt Kramer shares the journey of turning skepticism into 5-star reviews for VKTRY Gear, a high-tech carbon fiber insoles brand. As a brand that claims to make you run faster and jump higher, proof that your product works really matters. He talks about the importance of keeping creative assets development in-house, branding early, and making sure your messaging aligns with your brand. Enjoy!KEY TAKEAWAYS FROM THIS EPISODESkepticism is also curiosity – use it to your advantage.Creative asset management should be an in-house position at your brand.No one knows your brand better than you.Brand your marketing material early and often.Book Recommendation:Principles by Ray Daliohttps://www.principles.comTODAY’S GUESTMatt Kramer is the VP for product and business development of VKTRY Gear. He is a mechanical engineer and responsible for the design and marketing of the VKTRY Performance Insoles, the first insole proven to help athletes run faster and jump higher - while also helping reduce injuries.Learn more about Matt and his company here:Website: https://vktrygear.com/pages/the-insoleLinkedIn: https://www.linkedin.com/in/matthew-kramer-b140a739/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply