112 min listen
Why Content Marketing Should Sell... and More Lessons with Tyler Hakes (Optimist)
FromThe Long Game
ratings:
Length:
84 minutes
Released:
Dec 29, 2021
Format:
Podcast episode
Description
Marketing agencies are a dime a dozen, but Tyler Hakes wanted to build Optimist differently. Tyler found himself often frustrated that companies and agencies often play a game of telephone, never actually speaking with the people who were creating content on their behalf.That’s why Optimist functions as a collective of high-level freelancers of varying specialties, who come together to take content strategy for Optimist’s clients from end-to-end. In this episode, Tyler shared the lessons he’s learned over the past 5 years of running Optimist, and why he always thinks of content in terms of ROI-driving assets. Show TopicsA decentralized agency modelWhy strategy is more important than contentDon’t be scared to sellThink of your content as assetsCheck out OptimistFollow Tyler Hakes on LinkedIn or Twitter Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
Released:
Dec 29, 2021
Format:
Podcast episode
Titles in the series (100)
#007: Lessons in Risk, Game Theory, and Winning at Marketing with Bill King: Bill King is the Director of Marketing at Frase, an artificial intelligence platform that helps growth teams drive organic traffic and improve conversion rates with integrated SEO and on-site search tools. by The Long Game