A podcast for lovers of wine, beer, liquor (incl. whisky, whiskey, bourbon, gin, vodka, tequila etc) and cocktails, Drinks Adventures hosts wine makers, brewing and distilling experts, sommeliers, bartenders & more.Whisky writer Dr Nicholas Morgan is a 30-year veteran of spirits giant Diageo, with a background in history and academia.He joined Diageo's predecessor, United Distillers, in 1990, creating what is now considered the world’s most comprehensive spirits archive, before making a somewhat unlikely transition to leader of Diageo’s global malt whisky marketing team.You may also like:https://drinksadventures.com.au/2021/07/22/baxter-holmes-espn-nba-wine/ (The NBA’s wine obsession, with Baxter Holmes of ESPN: S10E1)
https://drinksadventures.com.au/2022/02/03/jukes-cordialities-by-matthew-jukes-now-in-australia/ (UK wine writer Matthew Jukes on non-alc wine & more: S12E1)
https://drinksadventures.com.au/2021/11/02/chuck-hahn-50-year-global-brewing-odyssey-s11e2/ (Brewing legend Chuck Hahn's 50-year global brewing odyssey: S11E2)
https://drinksadventures.com.au/2019/12/16/tommys-margarita-cocktail-creator-julio-bermejo-s4e8/ (Iconic cocktails: Julio Bermejo, creator Tommy’s Margarita cocktail: S4E8)

Nicholas retired from Diageo in December 2020 following the publication of his acclaimed book, A Long Stride, the Story of the World’s No 1 Scotch Whisky, written as part of the bicentennial celebrations of John Walker & Sons.His latest book is Everything You Need to Know About Whisky (But are too afraid to ask).It’s a great read, and we discuss both it and the Johnnie Walker book later on in this interview with Nicholas, who is a Master of the Quaich – that’s one of the highest honours in Scotch whisky – and a member of the Whisky Magazine Hall Of Fame.But I started by asking Nick about the challenges he faced marketing single malt whisky at Diageo in the 1990s.More must-listen episodes:https://drinksadventures.com.au/2020/08/20/two-paddocks-pinot-noir-sam-neill-on-his-wine-obsession-s6e6/ (Two Paddocks wine with Sam Neill, pinot noir obsessive: S6E6)
https://drinksadventures.com.au/2019/12/09/jancis-robinson-on-the-changing-world-of-wine-s4e4/ (Wine critic Jancis Robinson on the changing world of wine: S4E4)
https://drinksadventures.com.au/2021/12/02/tara-nurin-historian-on-women-in-beer-sensory-expert-briony-liebich-s11e6/ (Brewing historian Tara Nurin, and beer sensory expert Briony Liebich: S11E6)
https://drinksadventures.com.au/2021/02/26/mr-black-spirits-founder-tom-baker-podcast/ (Cocktails meet coffee with Mr Black Spirits: S8E5)

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