A podcast for lovers of wine, beer, liquor (incl. whisky, whiskey, bourbon, gin, vodka, tequila etc) and cocktails, Drinks Adventures hosts wine makers, brewing and distilling experts, sommeliers, bartenders & more.Just one story again in this week’s edition of the news.There's been a huge amount of noise around non-alcoholic wine, beer and spirits in recent years.And now, Lyre’s Non-Alcoholic Spirits has completed a capital raising that values the business at $500 million AUD.This valuation has been achieved in less than two and a half years of trading for the Australian company founded in Sydney in 2019.It’s now on track to become the fastest independent beverage brand to reach Unicorn status, meaning a valuation in excess of $1 billion US.You may also like:https://drinksadventures.com.au/2021/07/22/baxter-holmes-espn-nba-wine/ (The NBA’s wine obsession, with Baxter Holmes of ESPN: S10E1)
https://drinksadventures.com.au/2022/02/03/jukes-cordialities-by-matthew-jukes-now-in-australia/ (UK wine writer Matthew Jukes on non-alc wine & more: S12E1)
https://drinksadventures.com.au/2021/11/02/chuck-hahn-50-year-global-brewing-odyssey-s11e2/ (Brewing legend Chuck Hahn's 50-year global brewing odyssey: S11E2)
https://drinksadventures.com.au/2019/12/16/tommys-margarita-cocktail-creator-julio-bermejo-s4e8/ (Iconic cocktails: Julio Bermejo, creator Tommy’s Margarita cocktail: S4E8)

There’s been no shortage of naysayers about the concept of non-alcoholic spirits and I’ll admit to being a little sceptical when Lyre’s founder Mark Livings first told me what he had planned.He says this latest funding milestone is clear evidence that non-alcoholic spirits are here to stay.More must-listen episodes:https://drinksadventures.com.au/2020/08/20/two-paddocks-pinot-noir-sam-neill-on-his-wine-obsession-s6e6/ (Two Paddocks wine with Sam Neill, pinot noir obsessive: S6E6)
https://drinksadventures.com.au/2019/12/09/jancis-robinson-on-the-changing-world-of-wine-s4e4/ (Wine critic Jancis Robinson on the changing world of wine: S4E4)
https://drinksadventures.com.au/2021/12/02/tara-nurin-historian-on-women-in-beer-sensory-expert-briony-liebich-s11e6/ (Brewing historian Tara Nurin, and beer sensory expert Briony Liebich: S11E6)
https://drinksadventures.com.au/2021/02/26/mr-black-spirits-founder-tom-baker-podcast/ (Cocktails meet coffee with Mr Black Spirits: S8E5)

Tags: gin, distilling, distillery, distiller, liquor, craft spirits, cocktail, cocktails, drink, drinks, wine, winemaking, winemaker, viticulture, beer, craft beer, brewing, agave, tequila, mezcal, bartender, bartenders, sommelier, sommeliers, cicerone, whisky, whiskey, cognac, bourbon, rum, vodka, vineyard, mixology, bars, pubs, restaurants