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A Snack Futurist Shares Her Insight Into Foresight - Jo Lepore

A Snack Futurist Shares Her Insight Into Foresight - Jo Lepore

FromSweathead, A Strategy Podcast


A Snack Futurist Shares Her Insight Into Foresight - Jo Lepore

FromSweathead, A Strategy Podcast

ratings:
Length:
37 minutes
Released:
Jun 23, 2022
Format:
Podcast episode

Description

Jo Lepore is Global Foresight Leader at Mars Wrigley. She moved to the USA about a year ago and works out of Hoboken, New Jersey.
In this episode of Sweathead, Jo takes us through how she approaches her work, the work of a snack futurist.
This kind of work might be of interest to a few agency strategists and Jo helps us understand how to make it work that the rest of a business will want to engage with rather than ignore or just use as lunchtime entertainment.
Jo also publishes her own podcast. It’s called Looking Outside.
You can find out more here: https://www.looking-outside.com/
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Released:
Jun 23, 2022
Format:
Podcast episode

Titles in the series (100)

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,200,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.