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Growing An Agency - Libby Swan, Cofounder

Growing An Agency - Libby Swan, Cofounder

FromSweathead, A Strategy Podcast


Growing An Agency - Libby Swan, Cofounder

FromSweathead, A Strategy Podcast

ratings:
Length:
38 minutes
Released:
Sep 9, 2019
Format:
Podcast episode

Description

Scenario - Eighty people work in your Mumbai headquarters and you have new teams emerging in London and New York. You want to keep improving the quality of your work and you want the business to keep growing. What do you do? 
After eight years in the American corporate world at GE and AIG, Libby Swan moved to India to create a new life. There she co-founded PRDXN, a creative and technology company, in 2006. We discuss the tools Libby uses for perspective, and how she and her team are thinking about growing their company. They don't think of themselves as an "agency," but I used it in the title because you're probably in one.
You can find PRDXN here http://www.prdxn.com and Libby here https://twitter.com/libswan

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New book "Strategy Is Your Words" out soon.
Released:
Sep 9, 2019
Format:
Podcast episode

Titles in the series (100)

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,200,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.