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Quick, Double Down! The Heart of American Strategy - Tom Morton, CSO

Quick, Double Down! The Heart of American Strategy - Tom Morton, CSO

FromSweathead, A Strategy Podcast


Quick, Double Down! The Heart of American Strategy - Tom Morton, CSO

FromSweathead, A Strategy Podcast

ratings:
Length:
40 minutes
Released:
Feb 13, 2019
Format:
Podcast episode

Description

Tom Morton is co-CSO of R/GA in the USA. It's a new role, so new it was announced this week. Tom shares the role with Jess Greenwood. With over 60 strategists in 7 US offices while working with large and fast tech companies but not just tech companies, what does strategy do at R/GA and how is strategy different between the USA and England, the other place both Tom and Jess have worked?

We discuss:
- Doing strategy in the USA
- Doing strategy fast and under pressure
- Problems and insights
- What a CSO does

You can find Tom at https://twitter.com/tommorton
 
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New book "Strategy Is Your Words" out soon.
Released:
Feb 13, 2019
Format:
Podcast episode

Titles in the series (100)

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,200,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.