51 min listen
Short-termism And Writing About Strategy - Gareth Price, Strategist
Short-termism And Writing About Strategy - Gareth Price, Strategist
ratings:
Length:
33 minutes
Released:
Mar 20, 2019
Format:
Podcast episode
Description
Gareth Price is a senior planner at JWT/WundermanThompson in London. He won the 2017 IPA President’s Prize and the Advertising category in the 2018 WPP Atticus Awards for his IPA Excellence Diploma thesis, Thinklong, which outlined a seven-point plan to tackle short-termism in marketing. So we decided to talk about writing about strategy.
Topics include:
- The IPA Excellence Diploma
- Short-termism and Gareth's thesis about why people don't think long
- Writing about strategy - why even do it?
You can find Gareth here https://twitter.com/G_Price
P.S. There are minor glitches in my questions - well, the sound of my questions. But Gareth's audio is 100%.
For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.
Topics include:
- The IPA Excellence Diploma
- Short-termism and Gareth's thesis about why people don't think long
- Writing about strategy - why even do it?
You can find Gareth here https://twitter.com/G_Price
P.S. There are minor glitches in my questions - well, the sound of my questions. But Gareth's audio is 100%.
For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.
Released:
Mar 20, 2019
Format:
Podcast episode
Titles in the series (100)
What Makes People Buy Things? - Richard Shotton, Data Boss by Sweathead, A Strategy Podcast