Extensive show notes with links to items mentioned in the show available at https://top1.fm/66 Craig Nishizaki is the Senior Director of Business, Design and Development at UpTop, a user experience design and development agency based in Seattle. UpTop aims to solve clients’ problems and maximize their success by applying design thinking and technology. Craig is a problem-solver, connector, and evangelizer who is passionate about bringing value to everything he does. Craig has accrued a bevy of sales and technology knowledge from experiences throughout his career. His specialties include User Experience Design (UX), User Research, Product Management, Consulting, and Business Development, among others.