Starting a small business means more than becoming a small business owner — it also means becoming a bigger part of the local community, as well as the community of retailers all around the country. In this episode, we talk to Rachael Gruntmeir, owner of the Black Scintilla boutique in Oklahoma City, about how she builds a sense of belonging in her customers, fosters strategic partnerships within her community and influences both local and national policy. Learn more at retailgetsreal.com.