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234 – How to Create Demand and Grow Your Business with Leeatt Rothschild of Packed with Purpose

234 – How to Create Demand and Grow Your Business with Leeatt Rothschild of Packed with Purpose

FromGift Biz Unwrapped


234 – How to Create Demand and Grow Your Business with Leeatt Rothschild of Packed with Purpose

FromGift Biz Unwrapped

ratings:
Length:
49 minutes
Released:
Sep 30, 2019
Format:
Podcast episode

Description

Packed with Purpose is a specialty gifting company with a social mission.
They curate high-quality business and personal gifts that create an impact by sourcing products from purpose-driven organizations. The result is a unique gift experience that leaves a lasting impression.
Leeatt was inspired to start Packed with Purpose after serving in the Peace Corps and years in social impact consulting advising C-Suite executives on how to best invest their CSR and marketing dollars.
She observed that these companies were spending billions of dollars on client, prospect, and employee gifts that were often unremarkable and sometimes just wasteful.
Deciding there needed to be a better way to integrate business strategy and social purpose into gifting, Leeatt founded Packed with Purpose in 2016.
Business Building InsightsWhatever is on your plate, you can handle it and move forward.
Do market research to see if people can relate to your products.
Learn from feedback and apply that to your business and product. It’s the way to “wow and dazzle” your customers.
Once you see the demand, fill in the needs that are the most pressing.
Reach your prospective clients at the point where they are most interested in finding a solution to their needs.
Share why your products are special and unique to your customers.
Establish strong rapport with partners (purveyors) and work with them collaboratively to find solutions.
To retain clients, there should be active communication. Follow up with them on their orders and share content with them through newsletters.

Resources Mentionedhttps://www.hubspot.com (Hubspot) – Generate leads, close deals and simplify your inbound marketing and sales process
https://www.shopify.com/ (Shopify) – Website platform for your business
https://www.google.com/alerts (Google Alerts) – Monitor the web for various topics and mentions
https://quickbooks.intuit.com/ (Quickbooks) – Simple accounting software
Contact Linkshttp://www.packedwithpurpose.gifts (Website)
https://www.facebook.com/packedwpurpose.gifts/ ( Facebook)
https://www.instagram.com/packedwpurpose/ ( Instagram)
https://twitter.com/PackedwPurpose ( Twitter)
https://www.linkedin.com/in/leeatt-rothschild-b470a01/ ( LinkedIn)
Gift Biz ResourcesJoin our https://www.facebook.com/groups/GiftBizBreeze/ (FREE Gift Biz Breeze Facebook Community)https://www facebook.com/groups/GiftBizBreeze ()
If you found value in this podcast, make sure to subscribe and leave a review in http://www.giftbizunwrapped.com/ApplePodcasts (Apple Podcasts) or http://www.giftbizunwrapped.com/GooglePodcasts (Google Podcasts). That helps us spread the word to more makers just like you.
Thanks! Sue
Released:
Sep 30, 2019
Format:
Podcast episode

Titles in the series (100)

Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?" Have you started your business but it's not progressing as you had envisioned? Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing. I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday. I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.