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    257 – Intentionally Creating a Customer Experience Matters with Laura Jennings of Knack

    257 – Intentionally Creating a Customer Experience Matters with Laura Jennings of Knack

    FromGift Biz Unwrapped

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    257 – Intentionally Creating a Customer Experience Matters with Laura Jennings of Knack

    FromGift Biz Unwrapped

    ratings:
    Length:
    54 minutes
    Released:
    Mar 9, 2020
    Format:
    Podcast episode

    Description

    After a career as a senior executive at Microsoft and then as a venture capitalist, Laura decided to build an ecommerce business around celebrating the customer as a creative force.
    Every gift they send out at Knack is made to order, whether it's one gift or thousands. Each gift on the website is easily customizable and their exclusive Gift Builders system allows customers to create completely unique gifts from scratch.
    As if that’s not valuable enough, they also have a Shop By Ethos feature that allows customers to find products from companies who share their values. This could be supporting a female-led business, focusing on sustainably produced products or contributing to a business that gives back to a specific cause.
    BUSINESS BUILDING INSIGHTSStarting a business is about being fearless.
    Take a business concept, work with it and then grow it.
    You'll never reach a point that you know everything. One place to seek ideas and suggestions is from your team.
    With the evolution of commerce, power and control are going to move closer to the consumer.
    The customer connection is about the story behind your business and your product.
    There's great value when, no matter how large the company gets, each employee has each other’s back in fulfilling the overall goal - regardless of their areas of expertise.

    CONTACT LINKShttps://knackshops.com/ (Website)
    https://www.facebook.com/knackshops (Facebook)
    https://www.instagram.com/knackshops/ (Instagram)
    https://twitter.com/knackshops (Twitter)
    https://www.pinterest.com/knackshops/ (Pinterest)
    Join Our FREE Gift Biz Breeze Facebook Communityhttps://www.facebook.com/groups/GiftBizBreeze (Become a Member of Gift Biz Breeze)
    If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Also, if you'd like to do me a huge favor, please leave a review. That helps other creators like you find the show and build their businesses too.
    https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267 (Apple Podcasts)
    https://podcasts.google.com/?feed=aHR0cDovL3d3dy5naWZ0Yml6dW53cmFwcGVkLmNvbS9mZWVkL3BvZGNhc3Q=&inf_contact_key=f00b9b282a6156da6dc2e642eb167c2f680f8914173f9191b1c0223e68310bb1 (Google Podcasts)
    https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s (Spotify)
    Thank so much! Sue
    Released:
    Mar 9, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?" Have you started your business but it's not progressing as you had envisioned? Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing. I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday. I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.