Have you ever managed your own media campaign? You know, spent money on some kind of advertising for your business to get new customers or sell a product or service? The barriers to entry are lower than ever. Meta Company, via Facebook and Instagram, make it a low lift to spend money these days on the platform. But while paid media buying is simple, it is not always easy to see results. What's your ROAS? CAC? There's so many acronyms to scrutinize!  To buy media at a high level, spending thousands — even millions of dollars -- a month for clients requires a rare skill set of strategy, analytics, marketing savvy and intuition. This is a must-listen episode for anyone who’s spending any kind of money to promote their products or services. Austin Elliott is one of the best in game today and will take you to school in everything you probably don’t know about media and ads. Special thanks to our sponsor WeWork!Your working week deserves its little luxuries. Beautiful spaces to spark ideas in person. Designed carefully for collaboration. And peaceful nooks for focus mode.Wifi that... well, works Add unlimited coffee on tap Or how about free flowing Kombucha? Tailored networking events And a ready made community, a true home away from home Tap in down the road Or touch down in locations around the world From Manhattan to Manchester London to LA... Bring the whole team this way And we mean the whole team... (in a whisper like a secret) WeWork is dog friendly Don’t just work from anywhere WeWork -  Now, you can unlock productive, flexible workspace at over 180 locations near you with WeWork All Access Basic. -  Get 30% off your first 5 months by using code BRYANAA30. -  To redeem this offer, visit we.co/behindthebrand