What can I say about Seth Godin that hasn’t already been said. Seth literally created and defined the term, “Work that matters” and this philosophy has become a North Star for me to aspire to in my own work. He’s also helped me see Purple Cows; lead a Tribe; become a Linchpin; cross over Dips; Poke more Boxes; Not Fly too Close to the Sun and focusing on Practice to name a few. I'm proud to call him a mentor and friend. In this informal chat we talk about his book on leadership, The Song of Significance: A New Manifesto for TeamsIn the write about it says, "The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better. Economic instability and the rise of remote work have left us disconnected and disengaged. Alarmed managers are responding with harsh top-down edicts, layoffs, surveillance and mandatory meetings. Workers are responding by quiet quitting and working their wage. But it doesn't have to be this way."In Seth’s regular fashion he’s pointing out stuff that doesn’t work well and offering solutions about how to fix it. Here we go!Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:➡️ Powerful cooling down to 37°F➡️ Smartphone connectivity for ultimate control➡️ Sleek exterior designThe all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out! Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrandSupport the showSupport the show