Sometimes the riskiest thing to do is play it safe. This is the incredible story and rise of the Momentous brand. 2016 was a remarkable year as four very different people headed down four very separate paths that in just a few short years would intersect in the most serendipitous way. Each person was at a different stage of life and experience but started to crank what bestselling author Jim Collins calls a flywheel. There was a young and recently retired NFL player, turned entrepreneur. A media mogul who started a VC firm. A high school student with a big idea. And last but not least, there was a former Bay Area Grom, who spent time in a youth detention center as a teen, but turned is life around with a passion for teaching science. In 2016 he would transfer from San Diego State to a new position at Stanford University.Collins writes, “No matter how dramatic the end result, good-to-great transformations never happen in one fell swoop. In building a great company there is no single defining action, no grand program, no one killer innovation, no solitary lucky break, no miracle moment. Rather, the process resembles relentlessly pushing a giant, heavy flywheel, turn upon turn, building momentum until a point of breakthrough, and beyond.”Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:➡️ Powerful cooling down to 37°F➡️ Smartphone connectivity for ultimate control➡️ Sleek exterior designThe all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out! Support the show