About This Episode:Peter Taunton is a pioneer in the fitness industry. In 2003, he had a vision for Snap Fitness: to create an affordable, 24-7, results-driven gym differentiated from the impersonal, expensive big-box experience. Today there are Snap Fitness franchises in 2,500 locations in 26 countries. And Taunton, CEO of Lift Brands, didn’t stop there. Taunton, who prior to founding Snap Fitness owned nine America’s Fitness Centers, has designed a franchise-development operation that is the envy of the industry. He leads with infectious enthusiasm, which attracts prospective owners from all over the world. He provides them affordable financing, world-class support and an easy turnkey process.  Taunton’s accomplishments have been well-recognized by the business community. In 2010, he was named an Ernst and Young “Entrepreneur of the Year.” His companies have also been featured for six years running in such prestigious industry lists as Entrepreneur 500, Inc 5000, Top Global and Franchise 500.   Find out more about Peter at:  Peter on Linkedin Peter on Instagram https://www.liftbrands.com/ https://www.snapfitness.com/us/   See the Show Notes: www.jeremyryanslate.com/664   Sponsors: The Great Man Within Podcast: there's another podcast I think you should listen to. It's called The Great Man Within and the hosts tackle problems that men never talk about but secretly struggle with like sex, purpose, and success. After you're done with today's episode, search for and listen to The Great Man Within on Apple Podcasts or wherever you get podcasts.  Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "The End is Always Near" by Hardcore History Host, Dan Carlin. www.jeremyryanslate.com/book