Ryan Duey and Mike Garrett didn't start out to build a $100 million business in 3 years -- but that's what they've done! These two friends started Plunge from humble beginnings off the heels of a dormant economy during the pandemic and grew the business the old fashioned way by meeting and creating demand for an incredible cold plunge experience at a competitive market price. Word is spreading fast but only 3 years in feels like this dynamic duo is just getting started. Plunge just launched Plunge Sauna, a dry sauna unit that anyone would be proud to set up their backyard sanctuary. I hope you enjoy this full range of conversation about building a brand from scratch; the best deal Shark Tank ever missed and much more! Special Thanks to our Sponsor WeWork!Being able to work remotely is a game changer. You don’t have to spend time and money commuting, and often you can work from anywhere in the world. But it has its downsides too - it can get pretty lonely working from home, and if you’re off traveling it can be really hard to find somewhere to sit down and work. WeWork is a co-working space with offices all over the world. They have everything you need - fast WiFi, free tea and coffee, and loads of desk space and meeting rooms, so that you always have somewhere to get your work done, whether that’s alone or with friends and co-workers.And, with WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrandSupport the show