"If I follow the trail of your stress, it will take me to your deepest fears…"I have a confession — prior to meeting Tony Robbins, I was not the biggest Tony Robbins fan. I’m not the kind of person who would attend one of his events…jump up and down or tolerate him shouting at me during a 10-hour seminar. But then he taught me, "Life is the dance between what we desire and fear most." Tony who is larger than life actually made a huge impact on how I think about myself and the world. I still don't have any interest in his seminars but I did learn something valuable and believe you will too.This is a Behind the Brand snapshot…a moment in time from a full-length episode that I thought is worth a your attention and focus. As always, my goal is to be your eyes and ears to single out the nuggets that will help you build your brand on a personal or professional level. And before we get into it, I’m taking roll call. Are you here? If I’ve brought you any value at any time I have one request. Please take 7 seconds and leave a review with a few comments and feedback. Reviews actually benefit you because the more we have, the more it signals the algorithm and THIS helps us attract the A-List guests you want to learn from. Ready. Set. Go!Full-length episode:iTunesSpotifySpecial thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:➡️ Powerful cooling down to 37°F➡️ Smartphone connectivity for ultimate control➡️ Sleek exterior designThe all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out! Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrandSupport the show