Today we'll be diving into the world of author and entrepreneur Seth Godin. Seth has recently released a new book titled "The Song of Significance," which explores the concept of significance in the world and questions whether we are in a new era of leadership. In our conversation, we'll discuss the negative effects of automation, the balance of power shift within organizations, and the importance of leading with vulnerability. We'll also touch on the distinction between management and leadership, and the companies that Seth admires. Throughout our discussion, we'll be focusing on the idea of significance and how to create it in your life and work. Seth will share his insights on where to start and how to crack the egg to make a real impact. __________________ This episode is sponsored by: AvePoint Rapidly reduce costs, improve productivity and make more informed business decisions with AvePoint. With the most advanced platform to optimize SaaS operations and secure collaboration, AvePoint helps you transform your digital workplace and collaborate with confidence. To get started, go to www.avepoint.com and learn how you can advance your digital workplace today. __________________ Start your day with the world’s top leaders by joining thousands of others at Great Leadership on Substack. Just enter your email https://greatleadership.substack.com/