In this episode, Seth Godin shares his thoughts on meaningful work and changing everything. Seth is a renowned author, entrepreneur, and thought leader, known for his work in marketing, leadership, and the post-industrial revolution. He has authored over 20 bestselling books and founded several companies, including Yoyodyne and Squidoo. In his new book, "The Song of Significance," Seth offers a soulful re-envisioning of work and leadership, challenging us to do better in ways that matter. In our conversation, we dive deep into the challenges of work in the 21st century, including the rise of AI, economic instability, and disengagement. Seth argues that we've been measuring the wrong things, and we need to have an honest conversation with each other about why we're here and what matters. We explore the purpose of work and how we can make work matter again, with people who care. Some highlights we explore: How AI is replacing mediocre work and what that means for the future of work The importance of measuring the right things and racing to invent tomorrow Why meaningful work is more important than ever The purpose of a corporation and what really matters in a job The importance of connecting with interesting problems and seeking meaning in our work Enjoy!