Doing your most creative work doesn't come with a guarantee of success. But there is a pattern to who succeeds and who doesn't. The pattern is this: Engaging in the consistent practice of shipping your creative work. In this episode, I have the honor of speaking with the legendary marketer Seth Godin. Throughout this profound interview, Seth shares principles and stories from his book, The Practice. Prepare for a paradigm shift in the way you perceive your creative work!For resources and additional content visit: https://creatingabrand.com/074