You can't do value lead pricing without having a conversation about perceived value. Our guest, Ed Kless, has taught this to many and he still sees the problem out there. He is the Sage Senior Director of Partner Development and Strategy who is also the host of the Sage Advice Podcast and co-host of the hit show, The Soul of Enterprise with Value Pricing expert, Ron Baker. Ed believes quite a few professionals have challenges around crafting a great value discussion. It shouldn't have to be that way. He will share his insight. During this interview, you'll also discover... How can intellectual capital help in growing your wealth What are the spiritual components to gain profit The hidden possibilities in accumulating wealth To find out more about Ed Kless, visit https://www.thesuccessfulbookkeeper.com.