Ricky Ray Butler is the CEO of BENlabs, an A.I. business that's focused on human behavior and attention. Through technology and innovation—machine learning and AI-driven insights—BENlabs empowers brands and creators with the means to reach advertising-wary consumers in authentic ways, in the right place, at the right time.Our global roster of Fortune 500 brands includes Microsoft, General Motors, Frito-Lay, Bloomingdales, Reckitt Benckiser and more. BENlabs works with these brands to create unskippable content that drives engagement and sales.Ricky Ray also has a podcast called Creative Disruption.Special thanks to our sponsor WeWork!Your working week deserves its little luxuries. Beautiful spaces to spark ideas in person. Designed carefully for collaboration. And peaceful nooks for focus mode.Wifi that... well, works Add unlimited coffee on tap Or how about free flowing Kombucha? Tailored networking events And a ready made community, a true home away from home Tap in down the road Or touch down in locations around the world From Manhattan to Manchester London to LA... Bring the whole team this way And we mean the whole team... (in a whisper like a secret) WeWork is dog friendly Don’t just work from anywhere WeWork -  Now, you can unlock productive, flexible workspace at over 180 locations near you with WeWork All Access Basic. -  Get 30% off your first 5 months by using code BRYANAA30. -  To redeem this offer, visit we.co/behindthebrand