71 min listen
234 - Creating vs. Capturing Demand and The Best Way To Do Both | Lifelong Customer Podcast
234 - Creating vs. Capturing Demand and The Best Way To Do Both | Lifelong Customer Podcast
ratings:
Length:
53 minutes
Released:
Jan 9, 2022
Format:
Podcast episode
Description
Creating demand is not sharing a link to your ebook on LinkedIn. Capturing demand is not collecting an email after teasing a prospect just enough to get them to fork it over. Demand creation is showing up every day to provide valuable content to your industry with no strings attached. Your goal is to create so much demand for your product that the prospect comes to you and gives you their contact info with the expectation that you will call them. Unfortunately, most companies opt to skip the demand creation and try to go straight to the capture, which leads to several problems. In this episode, Chris discusses the relationship between demand creation and capture and the best way to utilize both.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Jan 9, 2022
Format:
Podcast episode
Titles in the series (100)
5 - B2B LinkedIn Ads & Detailed Content Distribution Strategy | Demand Gen Live S1 x05 by B2B Revenue Vitals