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Episode 31: #31: Keenan of A Sales Guy—How to Win with a Problem-Centric Sales Process

Episode 31: #31: Keenan of A Sales Guy—How to Win with a Problem-Centric Sales Process

FromSales Leadership Podcast


Episode 31: #31: Keenan of A Sales Guy—How to Win with a Problem-Centric Sales Process

FromSales Leadership Podcast

ratings:
Length:
51 minutes
Released:
Jan 29, 2019
Format:
Podcast episode

Description

In this episode, Rob interviews a big name in the sales world—Keenan from A Sales Guy. Keenan believes that selling has become too tactical and product-centric. He believes you should sell to the gap between the current state and the future state by finding the problems in the market and concentrating on them. For Keenan, understanding your prospect's problems is the most important part of the sales process. He gives a multitude of actionable examples of how to find and define this gap how to best coach to it.
Released:
Jan 29, 2019
Format:
Podcast episode

Titles in the series (100)

Each episode finds Rob Jeppsen and guest diving into the biggest question in business: How do you create predictable, repeatable, and scalable success? They discuss tactics and practices that the best sales leaders use to drive head-turning success. Rob lets you know what you can expect from each episode and gives you his promise: you'll leave each episode with new ideas to help you drive high growth with your team.