35 min listen
Phase Your Client Engagements
Phase Your Client Engagements
ratings:
Length:
39 minutes
Released:
Jan 29, 2020
Format:
Podcast episode
Description
Blair wants firms to get paid to write their proposals, which is the first of his four phases of client engagement. LINKS “Different Pricing Models” - 2Bobs episode 61 “A Beginner’s Guide to Negotiating” - 2Bobs episode 53 “Alternative Forms of Reassurance” - 2Bobs episode 46 Transcript
Released:
Jan 29, 2020
Format:
Podcast episode
Titles in the series (100)
Mastering the Value Conversation: David gets Blair to expound on his statement that “the value conversation is where value pricing theory goes to die,” and how crucial that conversation is within the sales framework he lays out in his new book, "Pricing Creativity: A Guide to... by 2Bobs—with David C. Baker and Blair Enns