Whether you struggle with imposter syndrome ,have a difficult time staying consistent inside your business, or feel like you are out of alignment with who you serve, this episode is for you. Anthony Trucks has a gift for breaking down  your identity and how to make a shift in the right direction so you can create maximum impact. Anthony is a former NFL Athlete, American Ninja Warrior on NBC, international speaker, host of the Aww Shift podcast, and the founder of Identity Shift coaching. He uses cutting edge science and psychology to upgrade how you operate so you can elevate your life and business to reach your full potential.Listen in to discover:Why your true self is who you are when you're not thinking about who you areThe five stages to shift your identity and your results How to identify with the efforts and not the outcomesHow to identify your roots and your fruits in your story How to stop settling for less than you are worth Connect With Anthony On InstagramConnect With Anthony On His Website Liked this episode, check out this relatable one  The Dark Side Of The NFL And  Entrepreneurship With Chris Gronkowski Notable Quotes And Time Stamps 09:59 I'm in the season of dad right now. I got these three kids and I want them to remember their childhood with their father while I still build this thing. Anthony Trucks12:31 Your identity is who you are when you are not thinking about who you are. It is essentially responsible for everything that you do, see, and it's how you show up in life.14:42  It's hard to see the label when you're inside of the jar. -Anthony Trucks  24:09 The hard part has nothing to do with the planning, it has to do with acting on the plan.- Anthony Trucks27:40 Roots are faith, family, health, friends, and emotional control in heightened situations. If my roots, faith, family , friends and my health are good and I can control my emotions, I have deep roots. I don't care what you throw at me. - Anthony Trucks44:23​​ ​​Don't get so addicted to the struggle. Enjoy the journey you're on, because the destination is not the destination. The destination is a journey. Anthony Trucks