Having been a financial advisor, Jon Randall now coaches advisors and other professionals that retention is a growth strategy. In his book, Attract More Clients, Better Clients: The Art and Science of Marketing Your Business, Jon explains how service professionals like advisors, real estate agents, and others can grow their businesses faster, easier, and with less expense by doing more business with fewer clients. During his interview, he shares what he teaches others, including how one change can increase the likelihood of a client referral from 4% to 94%! Get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Book: Attract More Clients, Better Clients: The Art and Science of Marketing Your Business - https://amzn.to/3nJOjPh Website: https://dynamicdirections-d2.com/  Facebook: Jon Randall's Inner Circle - https://bit.ly/3RfSxf9   0:00     Introduction 1:33     Jon’s business bio 3:55     The quickest path to new clients 5:43     Go deeper with the services you offer 8:38     Improve the experience 14:02   Asking for referrals 16:58   Clients want to hear from you more often 21:06   Target marketing | Be a big fish in a small pond 24:29   How to find your ideal client 25:30   Niche | value proposition | bigger and better results 28:03   Creating client advocacy boards 31:35   Jon’s routines for success 33:54   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast