What if you had one story that allowed you to build almost immediate trust between you and your clients? René Rodriguez is a neuroscientist who has trained more than 100,000 people in applying behavioral psychology and neuroleadership methodologies to solve some of the toughest challenges in leadership, sales, and change management. In this week’s episode, René shares his insights about influencing behavior. He uses our hosts to demonstrate how you can develop and tell your origin story in a way that quickly makes your clients feel psychologically safe and trusting.    And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources René’s website: meetrene.com René’s podcast on Apple Podcasts: The Neuro Side of Influence and Leadership - https://apple.co/3DbnXfZ Book to be released on April 26, 2022: Amplify Your Influence: Transform How You Communicate and Lead - https://amzn.to/3NdSvCs   0:00    Introduction 2:03     René’s business bio 4:00     You’ll always have a job if you can provide value 5:04     Sales is about influencing behavior 6:41     People resist change to avoid risk 8:23     The difference between pain points and fear manipulation 10:08   Building trust and creating psychological safety 13:13   Communicating authenticity with social media 14:33   Luke’s story exercise - values 17:26   What we know about values 18:15   Luke’s story exercise - influences 19:03   Crafting Luke’s story 21:22   The takeaway – clarity and purpose 22:33   Josh’s story exercise 30:34   The Amplify Course 33:02   About congruency 34:46   René’s routines for success 35:52   Advice René would give to the younger René 40:57   Action Item