17 min listen
Marketing's role in shaping overall corporate strategy -- Jon Miller // Demandbase
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Marketing's role in shaping overall corporate strategy -- Jon Miller // Demandbase
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
23 minutes
Released:
Dec 10, 2020
Format:
Podcast episode
Description
In part one of our episode with Jon Miller, we talked about how ABM is different than just great targeting as it takes personalization on a next level, and why it’s important to know that it is a strategy, a way of doing business and not just a campaign. Why CMOs should be with the First Team influencing corporate decisions and why technology should be an enabler of a strategy and not the other way around was also explored and tackled. Connect With: Jon Miller: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Dec 10, 2020
Format:
Podcast episode
Titles in the series (100)
Effective B2B Marketing Channels, Segments, & Strategies -- (Part 1) Doug Bell // Searchmetrics by MarTech Podcast ™ // Marketing + Technology = Business Growth