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    Digital vs the human of ABM -- Jon Miller // Demandbase

    Digital vs the human of ABM -- Jon Miller // Demandbase

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    Digital vs the human of ABM -- Jon Miller // Demandbase

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    16 minutes
    Released:
    Dec 11, 2020
    Format:
    Podcast episode

    Description

    In part two of talking to Jon, we talked about the benefits of having a human dynamic in the ABM strategy, what are the types of personalization proven effective based on having a tiered process, why the top tier of ABM should be human intensive, and when to integrate a technology to support the ABM strategy.  Show NotesConnect With: Jon Miller:  Email // Newsletter // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Dec 11, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.