9 min listen
The future of paid media -- John Readman // BOSCO
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
The future of paid media -- John Readman // BOSCO
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
14 minutes
Released:
Jan 29, 2021
Format:
Podcast episode
Description
“In the immediate term, if you think about the devices that we now interact with, the biggest challenge for marketing used to be ‘one device, multiple people’ and now we got ‘multiple devices, one person’. In our final episode with John, we discussed the future of paid media and how fundamentally, if you want to have a well optimized paid marketing moving forward, you need a first party good quality data. Show NotesConnect With:John Readman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jan 29, 2021
Format:
Podcast episode
Titles in the series (100)
How fast can a podcast grow in 1 month? (MarTech Podcast Update) by MarTech Podcast ™ // Marketing + Technology = Business Growth