5 min listen
Digital vs the Human of ABM -- Jon Miller // Demandbase
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Digital vs the Human of ABM -- Jon Miller // Demandbase
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
16 minutes
Released:
Jun 19, 2022
Format:
Podcast episode
Description
In part two of talking to Jon, we talked about the benefits of having a human dynamic in the ABM strategy, what are the types of personalization proven effective based on having a tiered process, why the top tier of ABM should be human intensive, and when to integrate a technology to support the ABM strategy. Show NotesConnect With:Jon Miller: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jun 19, 2022
Format:
Podcast episode
Titles in the series (100)
Welcome to the Martech Podcast by MarTech Podcast ™ // Marketing + Technology = Business Growth