Direction. Support. Accountability. According to our returning guest today, that's all it takes to succeed in any business. Lisa Campbell is a living example of how to transition from being a bookkeeper into a successful advisor. She turned her bookkeeping practice into a business that allows her the ability to serve her high-end client's needs as a profit strategist rather than a bookkeeper. Lisa is the owner of The Marcam Group (a profit strategy bookkeeping firm), Head of Mentoring North America for The Successful Bookkeeper and creator of the Accelerate 2 Advisor Mastermind program. During this interview, you'll discover... How to use your knowledge and experience to pivot and open up new opportunities for your clients Different positioning techniques and the importance of having everything systemized Generalist bookkeeping vs specialist bookkeeping To find out more about Lisa, visit https://www.thesuccessfulbookkeeper.com.