Desperation. It lives within many business owners who are struggling to make revenue. When the panic heightens, they're likely to accept any clients that walk through the door. But, here's the thing, not all of them are a fit. In fact, by agreeing to help those bad apples, they sometimes end up costing you more in the long run. So, why don't bookkeepers say NO more often? Well, it's likely because of FEAR. Many don't want to lose the income. Our guest, Megan Goodall of Bastion Bookkeeping, is the classic example of how you shouldn't let fear paralyze you when it comes to recruiting new clients. She's realizing the magic formula is about knowing what you want your life and business to look like FIRST then finding the customers that will support your vision. During this interview, you'll learn... How to create the standard you want for your ideal client How to nurture good relationships with prospects in your local community The power of having a business goal and chipping away at it every day To find out more about Megan, visit https://www.thesuccessfulbookkeeper.com.