In today’s podcast, we are talking with John Pak about the balance of aligning best practices on DTC and Amazon while also being channel-specific. We try to unpack where it’s good to align and where to differentiate the two, given that Amazon is fundamentally different to other channels. Make sure you tune in to find out more! John Pak is a Project Manager at Bobsled, an Acadia company, where he manages the marketplace marketing and operations strategies for some of our consumer brand clients. Earlier in his career John opened his own e-commerce boutique in the novelty apparel category, then became an e-commerce consultant for various local businesses in his hometown of Los Angeles. Since 2015 he has helped companies transition into e-commerce and built their stores on platforms like Shopify and Amazon Seller Central. And in 2021 he joined Bobsled.  Bobsled’s latest research suggests a better way to allocate retail media budget - by funnel stage! Sign up for the report and webinar that will be out on May 19th here.