In this episode we talk to Shirnett Fleet, Chief Marketing Officer at Uniworld River Cruises. Check out the U River Cruises brand that's the topic of conversation in this episode here: https://www.ubyuniworld.com/ To find the other podcast we recommended in today's episode, check out Modern Sales on Apple Podcasts or wherever you do your listening! Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.