In this episode we talk to James Soto, Founder & CEO at Industrial Strength Marketing. The other resource James mentioned: getmarketingready.com Here's the book James mentioned in today's episode: The Storytelling Edge Here's the book & episode of The Customer Experience Podcast that Logan mentioned in this episode: Unlocking the Science of Video with Vanessa Van Edwards To find the other podcast we recommended in today's episode, check out The Sales Evangelist on Apple Podcasts or wherever you do your listening! Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.