How do we know that podcasts have exploded in popularity in recent years? Because of organizations like Edison Research that have been tracking trends since 1998. President of Edison Research, Larry Rosin, informs us of the reasons for the podcast’s massive growth on the latest episode of #WhyPodcastsWork. He discusses: i. The history of The Infinite Dial ii. Specific trends in the podcasting space iii. Contributing factors to the podcast’s popularity iv. How podcasters can leverage the potential of smart speakers Resources mentioned in this episode: The Infinite Dial Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.