**This episode is brought to you by ATTN Agency and Omnisend.**   In the second part of this feature, Ely Khakshouri, the CEO of Retrospec, talks about nostalgia. He remarks that some products are sold simply because of the nostalgic nature of the product. This is his inspiration to create high-performance items that pay homage to their old-school predecessors. Retrospec is built on the idea of injecting all of their products with the same personality. Ely mentions that some of the design ideas come from polls or posts on Instagram. He allows fans of his brand to help shape the future products of Retrospec. He also discusses that his brand is built around his own passions. He has a love for outdoor activities and an affinity for old-school stylings. In part 2, we learn about the power of nostalgia, how some design considerations are made, and how Ely’s company revolves around his own passions. Join Ramon Vela and Ely as they breakdown the inside story on The Story of a Brand. For more on Retrospec, visit: https://retrospec.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/